PURE Forever Blonde Shampoo | 300ml Size:300ml Heat-activated shaping and elastic hold

Heat-activated shaping and elastic hold for unlimited style transformations that last until the next wash

leaving your hair softer and more resilient

5 Balancer Technology works to lock in color

This wash keeps your beard hydrated

PURE Forever Blonde Shampoo | 300ml Size:300ml Heat-activated shaping and elastic holdReduces gold yellow tones Pure's luxury shampoo, infused with an exclusive pure complex made from 100% certified organic extracts, gently cleanses while keeping yellow and gold tones at bay in blonde hair. The blend of organic extracts and blue cypress oil tones and moisturizes bleached, highlighted, foiled, blonde, or grey hair. Plus, it's free from sulfates, parabens, and gluten, vegan friendly, and provides protection against UV rays, heat, and