Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Pencil Eyeliner Body Soufflé

Body Soufflé

and delivers all-day hold + hydration for stylish air-dried waves

Glycerin and sodium PCA leaves a veil of moisture

cutting-edge brighteners to help lighten the appearance of even the most stubborn dark spots and freckles

Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Pencil Eyeliner Body SouffléBenefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs. a non conditioning shampoo **After