100 Way To Create A Great Ad Roald Dahl Connie Ferrari

Connie Ferrari

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" Nearly three millennia later

presenting facts and trivia in a colorful scrapbook format for readers 6 to 10

100 Way To Create A Great Ad Roald Dahl Connie Ferrari100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods